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Your website strategy

How will the web fit in with your current marketing mix? Radio, TV, Newspaper, Trade Journals, Direct Mail?

• Stay focused on your game plan.
  What is your reason for being online?
   
• Provide samples of your products or services.
   
• Increase public awareness of your business.
  Local, regional, national, international?
   
• Generate New business leads.
  If your local region has few internet users, then you may not be very successful in generating new leads through the Web, but you could use your website for other purposes such as:
   
• Provide services to your current customers, with a secondary purpose of creating overall awareness of your business.
   
• Online purchasing from your electronic catalog.
   
• Electronic billing.
   
• Online Banking.
   
• Up-to-date information for customers online.
   
• 24 hour online services every day.
   
• Contact information.
   
• Check inventory from your online database.
   
• Customers tracking shipments.